Good creative services enhance both interest and perceived quality.
Powerful creativity influences decisions
In a world obsessed with digital channels and the latest technologies, good creative design remains a vital component if we are to maximise the effectiveness of any communication between your business, and your potential customers.
Over the years a good degree of qualitative research has been conducted to determine the importance of creativity in marketing and advertising. One particular piece of research conducted over a 5-year period measured the impact on sales across multiple product categories.
The findings (published in the Harvard Business Review) concluded that more impactful creative did in general lead to enhanced brand recall, reduced Ad-Spend and ultimately increased sales.
In effect good creative demonstrates greater effort on the part of the brand, the ‘brand’ being your business, signalling the fact more thought and care has gone into the way you present your offer, which in turn indicates that the overall buying experience should be smooth and painless.
If you consider just two of the five primary drivers in the commercial buyer’s mind:
Quality and Security – Having good creative design running through all your marketing materials can go a long way to making your potential customer feel comfortable when it comes to making contact.
And with more than two decades of experience working with a myriad of commercial clients, we’ve designed an impressive collection of creative content, all highly targeted, perfectly positioned and professionally executed to ensure maximum brand saliency for our clients, while at the same time ensuring a measurable ROI.